Do You Need to Replace That Floor?

Here is a simple little question to ask your dealers this week as you visit each account. Most of our customers do some Property Management work whether Commercial or Residential. Almost every Management company utilizes carpet for their offices, common areas, lobbies and corridors. The length of time these surfaces are staying down are anywhere from 5-12 years. Most have gone past their useful age and are in need of a replacement. That's where you and the dealer come in.

Encourage the dealer on his/her next sales call to a property or a commercial management company to ask if the offices or common areas need replacement. Sometimes its as simple as asking for the replacement that might stir a budget talk between the management team at the property and this could result in a large quantity of carpet being replaced and with any luck it will be Aladdin Commercial.

Give this a try on your sales calls and you'd be surprised to see how much business comes your way when you consistently dig and ask for opportunities.

Keep up the effort team, it is paying dividends!

Two New Intros - Go Forward and Design Medley

As our Aladdin Commercial product line continues to improve we are proud to announce the two latest Modular styles to hit the market.

Product Positioning:
Go Forward Tile enhances our styling options with an abstract blocking pattern. Go Forward tile is unique, yet appeals to the masses. Go Forward shares the same colors as Get Moving, & Set in Motion Tile and can be coordinated with the broadloom styles: Olympic Record, Olympic Medal, Global Image & World Vision.

Design Medley Tile is positioned as a trade up style with randomness in color and a patchwork overlay pattern. Customers looking for a random installation, and a modular product with mergeability, will want to see this fabulously priced tile. This is our first tile product to be marketed as allowing mergeable dye lots for multidirectional installation.

Key Product Features:
Construction:
1/12th ga., 17 oz. Graphic Loop: Go Forward
1/12th ga., 22 oz. Graphic Loop: Design Medley
Fiber:
ColorStrand SDN, with 25% pre-consumer recycled content
Color: 
11 Colors: Go Forward
12 Colors: Design Medley
Stain/Performance: 
Mohawk Protection Plus, Soil Protection plus Stain Blocker
Warranty:
Lifetime: Wear, Static Control, Edge Ravel, Zippering, Delamination, & Dimensional Stability.10 year: Stain Resistance.
Installation: Multi-Directional, Horizontal Ashlar, Vertical Ashlar, Monolithic, & Qtr. Turn
Backing: UltraSet RC (T3)


Key Advantages:
The above styles can be installed in a variety of methods, including Multi-Directional. Our
ColorStrand SDN fiber contains 25% post industrial recycled material and our UltraSet RC backing
contains 35% minimum recycled content based on total product weight. Both contribute towards LEED
certification.

Don't Enter Empty Handed

This idea seems simple enough, "never walk into a customers store without a sample." Yet the question can be raised as to how many of us are doing this on a regular basis?

If you are already doing this then great job but if you are not, give it a shot. The results can be many but among the most advantageous is the opportunity to talk about your products again and again. Our dealers and their RSA's are overwhelmed by the amount of representatives that may come by on a weekly basis pitching different products and promising many things. If you think that you have shown your product to your customer already you may be right, but the chances of them remembering your product is slim given the plethora of products they saw that week. You need to continually present these styles to your dealers in order to see effective results.

But don't think this is only a benefit to you or the company, this scenario is a win-win example. You win by getting your product in front of a dealer more often which may result in increased sales for that style and your overall package. Your dealer wins because you have jogged their memory about a job they were working on or you have helped them to add value to their business with a correctly placed style. I know we have all seen the reaction from our dealers when we have helped them recall a job they were working on. This accountability helps establish a stronger relationship with you and your dealer. They will see you care about their business and this should result in an increase in sales for all parties.

So remember, plan your week, know what you want to show and walk in with samples in hand to present your products with confidence.

Have a great sales week team!

School Products

School season has arrived and we are gearing up to attack this market segment.

We sent you an outline along with the monthly newsletter for you to refer to when making school calls. When looking at these products note the styles that are on West Coast Inventory or part of our Quick Ship Essentials offering.

Here is a list of the school products as you focus on this key category for 2012:

Product Photos

A quick note, under the tabs at the top of the page you will find the "Insert Card Photos" tab. 

Click this tab to view all of the styles offered in our Comprehensive Aladdin Commercial Program.

Utilize this page for a quick reference to colors and styles when you are on the go

This Month on Main Street - Topic???

Just a little sneak peek at the topic for February's This Month on Main Street newsletter...

Can you guess by the image above what we are going to be talking about?

Look for the newsletter early next week

Weekly Wins - January 30th, 2012

Here were the outstanding performers of "January Week 4"

Jeremiah Schutz - Sold 17 cartons of Download Tile and 240 yards of Urban Square

Noreen Holston - Sold 4 rolls of Defender 20 and 365 yards of Checkmate

Dave Matheson - Sold 3 rolls of Alma Mater - New Stocking Position!!

Debra Jo Caudy - Sold the first 3 rolls of Tuition Prisms 26 for a large project in Alaska!!

Jeff Alexander - Sold 818 yards of Point Guard, 33 cartons of Charged Tile and 5 cartons of Energized Tile

Jim Dahl - Sold 4 rolls of Defender 20 from Seattle stock!!

Ted Kuntz - Sold 1515 yards of Filigree!! This job was with a large contract house, who says these guys won't sell Olefin. Ted also secured the adhesive and seam sealer for the job which adds 13% to the overall ticket sale. Enjoy the commission boost Ted.