Benchmark Styles: Setting the Stage

Have you ever heard of a benchmark style and thought what did that mean?

Well at Aladdin Commercial we have identified 5 products that hit the benchmark style offering which helps to simplify the process. From these products the entire lineup of Aladdin Commercial products will then become a natural progression for you and your business.

See below for the list of styles. Each has its unique fit from your base 20/26oz Level Loop Olefin (Defender), BCF Cut Pile Nylon offering (Town Center II 30) and your Colorstrand Solution Dyed Nylon Level Loop styles (Alma Mater 22oz, Scholarship/Tuition and Prisms 26/28oz). All of these products are staples and a must for the Mainstreet flooring dealer

Product of the Week: Woven Block

Looking for a product that has a hospitality look on a Mainstreet Budget? Then look no further than Woven Block.

With its striking upscale visual and advanced coloration's Woven Block is sure to dress up any Mainstreet application.

Perfect for areas with heavy traffic and stain issues, Woven Block features Colorstrand SDN with 25% pre-consumer recycled content. This means the product is excellent against colorfastness, stain resistance and can stand up to the toughest demands from foot traffic.

                                                                                                  

For more information contact your Aladdin Commercial Territory Manager

Excess Moisture?

If you have been in the commercial world for any amount of time you have likely encountered a concrete substrate that had a moisture problem. True every concrete substrate has some moisture but when it comes to excessive amounts something must be done to ensure a proper bond between carpet backing and adhesive.

Wondering what to do about it?

You can utilize Aladdin Commercial's one coat EverSeal Concrete Sealer and Primer for any floor with an in-situ Relative Humidity up to 90% and alkalinity up to a PH of 11.0.

For more technical information see our Adhesive tab or click here to be redirect to the Adhesive page and scroll down to find EverSeal information.

Make sure you test your substrate before installation. If you find any moisture issue give EverSeal a shot, you won't be disappointed.

NuSpraylok Presentation

Here is a clipped version of the new adhesive video from Darrell Albright VP of Buying Groups and Product Director for Adhesives with The Mohawk Group. The clipped video showcases NuSpraylok adhesive and its installation. Utilize this while performing your Product Knowledge presentations

Do You Need to Replace That Floor?

Here is a simple little question to ask your dealers this week as you visit each account. Most of our customers do some Property Management work whether Commercial or Residential. Almost every Management company utilizes carpet for their offices, common areas, lobbies and corridors. The length of time these surfaces are staying down are anywhere from 5-12 years. Most have gone past their useful age and are in need of a replacement. That's where you and the dealer come in.

Encourage the dealer on his/her next sales call to a property or a commercial management company to ask if the offices or common areas need replacement. Sometimes its as simple as asking for the replacement that might stir a budget talk between the management team at the property and this could result in a large quantity of carpet being replaced and with any luck it will be Aladdin Commercial.

Give this a try on your sales calls and you'd be surprised to see how much business comes your way when you consistently dig and ask for opportunities.

Keep up the effort team, it is paying dividends!

Two New Intros - Go Forward and Design Medley

As our Aladdin Commercial product line continues to improve we are proud to announce the two latest Modular styles to hit the market.

Product Positioning:
Go Forward Tile enhances our styling options with an abstract blocking pattern. Go Forward tile is unique, yet appeals to the masses. Go Forward shares the same colors as Get Moving, & Set in Motion Tile and can be coordinated with the broadloom styles: Olympic Record, Olympic Medal, Global Image & World Vision.

Design Medley Tile is positioned as a trade up style with randomness in color and a patchwork overlay pattern. Customers looking for a random installation, and a modular product with mergeability, will want to see this fabulously priced tile. This is our first tile product to be marketed as allowing mergeable dye lots for multidirectional installation.

Key Product Features:
Construction:
1/12th ga., 17 oz. Graphic Loop: Go Forward
1/12th ga., 22 oz. Graphic Loop: Design Medley
Fiber:
ColorStrand SDN, with 25% pre-consumer recycled content
Color: 
11 Colors: Go Forward
12 Colors: Design Medley
Stain/Performance: 
Mohawk Protection Plus, Soil Protection plus Stain Blocker
Warranty:
Lifetime: Wear, Static Control, Edge Ravel, Zippering, Delamination, & Dimensional Stability.10 year: Stain Resistance.
Installation: Multi-Directional, Horizontal Ashlar, Vertical Ashlar, Monolithic, & Qtr. Turn
Backing: UltraSet RC (T3)


Key Advantages:
The above styles can be installed in a variety of methods, including Multi-Directional. Our
ColorStrand SDN fiber contains 25% post industrial recycled material and our UltraSet RC backing
contains 35% minimum recycled content based on total product weight. Both contribute towards LEED
certification.

Don't Enter Empty Handed

This idea seems simple enough, "never walk into a customers store without a sample." Yet the question can be raised as to how many of us are doing this on a regular basis?

If you are already doing this then great job but if you are not, give it a shot. The results can be many but among the most advantageous is the opportunity to talk about your products again and again. Our dealers and their RSA's are overwhelmed by the amount of representatives that may come by on a weekly basis pitching different products and promising many things. If you think that you have shown your product to your customer already you may be right, but the chances of them remembering your product is slim given the plethora of products they saw that week. You need to continually present these styles to your dealers in order to see effective results.

But don't think this is only a benefit to you or the company, this scenario is a win-win example. You win by getting your product in front of a dealer more often which may result in increased sales for that style and your overall package. Your dealer wins because you have jogged their memory about a job they were working on or you have helped them to add value to their business with a correctly placed style. I know we have all seen the reaction from our dealers when we have helped them recall a job they were working on. This accountability helps establish a stronger relationship with you and your dealer. They will see you care about their business and this should result in an increase in sales for all parties.

So remember, plan your week, know what you want to show and walk in with samples in hand to present your products with confidence.

Have a great sales week team!