Friday, October 26, 2012

Solutions Convention 2013

Are you signed up for the Solutions Convention this year?

Floorscapes and Color Center Dealers you are in for a treat. The new enhancements to our Aladdin Commercial line will be on full display for you at convention.

We are excited about the newest additions and we are confident you will be also. If you need to know what is going on at the show download the iPhone app available at

See you at the show!

Monday, September 3, 2012

Aladdin Commercial on Mohawk Flooring

Did you know we have posted our Aladdin Commercial styles on our website?

This is a great resource for your customers to view product colors and specifications. When you are in the field and need a quick point of reference for a color or product look no further than the link below:

Please make sure your customers and consumers are aware of this helpful product catalog. 

p.s. If you would like a faster way to get to the site just click the "Mohawk Flooring Gallery" tab towards the top of the page

Friday, July 6, 2012

Winning is an Attitude

I wanted to inspire you all before this week came to a close. You have probably heard that "Winning is an Attitude" and this is certainly true. The flip-side can be true as well so I thought I would leave you with some inspiring quotes from Half of Fame Football Coach Vince Lombardi... have a great weekend!

"Practice does not make perfect. Only perfect practice makes perfect."

"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will."

"The measure of who we are is what we do with what we have."

"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."

"Winning is not a sometime thing; it's an all time thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is habit. Unfortunately, so is losing."

"If you can accept losing, you can't win."

Tuesday, May 22, 2012

Benchmark Styles: Setting the Stage

Have you ever heard of a benchmark style and thought what did that mean?

Well at Aladdin Commercial we have identified 5 products that hit the benchmark style offering which helps to simplify the process. From these products the entire lineup of Aladdin Commercial products will then become a natural progression for you and your business.

See below for the list of styles. Each has its unique fit from your base 20/26oz Level Loop Olefin (Defender), BCF Cut Pile Nylon offering (Town Center II 30) and your Colorstrand Solution Dyed Nylon Level Loop styles (Alma Mater 22oz, Scholarship/Tuition and Prisms 26/28oz). All of these products are staples and a must for the Mainstreet flooring dealer

Thursday, May 17, 2012

Product of the Week: Woven Block

Looking for a product that has a hospitality look on a Mainstreet Budget? Then look no further than Woven Block.

With its striking upscale visual and advanced coloration's Woven Block is sure to dress up any Mainstreet application.

Perfect for areas with heavy traffic and stain issues, Woven Block features Colorstrand SDN with 25% pre-consumer recycled content. This means the product is excellent against colorfastness, stain resistance and can stand up to the toughest demands from foot traffic.

For more information contact your Aladdin Commercial Territory Manager

Wednesday, May 9, 2012

Excess Moisture?

If you have been in the commercial world for any amount of time you have likely encountered a concrete substrate that had a moisture problem. True every concrete substrate has some moisture but when it comes to excessive amounts something must be done to ensure a proper bond between carpet backing and adhesive.

Wondering what to do about it?

You can utilize Aladdin Commercial's one coat EverSeal Concrete Sealer and Primer for any floor with an in-situ Relative Humidity up to 90% and alkalinity up to a PH of 11.0.

For more technical information see our Adhesive tab or click here to be redirect to the Adhesive page and scroll down to find EverSeal information.

Make sure you test your substrate before installation. If you find any moisture issue give EverSeal a shot, you won't be disappointed.

Tuesday, April 10, 2012

NuSpraylok Presentation

Here is a clipped version of the new adhesive video from Darrell Albright VP of Buying Groups and Product Director for Adhesives with The Mohawk Group. The clipped video showcases NuSpraylok adhesive and its installation. Utilize this while performing your Product Knowledge presentations

Tuesday, March 20, 2012

Do You Need to Replace That Floor?

Here is a simple little question to ask your dealers this week as you visit each account. Most of our customers do some Property Management work whether Commercial or Residential. Almost every Management company utilizes carpet for their offices, common areas, lobbies and corridors. The length of time these surfaces are staying down are anywhere from 5-12 years. Most have gone past their useful age and are in need of a replacement. That's where you and the dealer come in.

Encourage the dealer on his/her next sales call to a property or a commercial management company to ask if the offices or common areas need replacement. Sometimes its as simple as asking for the replacement that might stir a budget talk between the management team at the property and this could result in a large quantity of carpet being replaced and with any luck it will be Aladdin Commercial.

Give this a try on your sales calls and you'd be surprised to see how much business comes your way when you consistently dig and ask for opportunities.

Keep up the effort team, it is paying dividends!

Monday, March 12, 2012

Two New Intros - Go Forward and Design Medley

As our Aladdin Commercial product line continues to improve we are proud to announce the two latest Modular styles to hit the market.

Product Positioning:
Go Forward Tile enhances our styling options with an abstract blocking pattern. Go Forward tile is unique, yet appeals to the masses. Go Forward shares the same colors as Get Moving, & Set in Motion Tile and can be coordinated with the broadloom styles: Olympic Record, Olympic Medal, Global Image & World Vision.

Design Medley Tile is positioned as a trade up style with randomness in color and a patchwork overlay pattern. Customers looking for a random installation, and a modular product with mergeability, will want to see this fabulously priced tile. This is our first tile product to be marketed as allowing mergeable dye lots for multidirectional installation.

Key Product Features:
1/12th ga., 17 oz. Graphic Loop: Go Forward
1/12th ga., 22 oz. Graphic Loop: Design Medley
ColorStrand SDN, with 25% pre-consumer recycled content
11 Colors: Go Forward
12 Colors: Design Medley
Mohawk Protection Plus, Soil Protection plus Stain Blocker
Lifetime: Wear, Static Control, Edge Ravel, Zippering, Delamination, & Dimensional Stability.10 year: Stain Resistance.
Installation: Multi-Directional, Horizontal Ashlar, Vertical Ashlar, Monolithic, & Qtr. Turn
Backing: UltraSet RC (T3)

Key Advantages:
The above styles can be installed in a variety of methods, including Multi-Directional. Our
ColorStrand SDN fiber contains 25% post industrial recycled material and our UltraSet RC backing
contains 35% minimum recycled content based on total product weight. Both contribute towards LEED

Tuesday, February 28, 2012

Don't Enter Empty Handed

This idea seems simple enough, "never walk into a customers store without a sample." Yet the question can be raised as to how many of us are doing this on a regular basis?

If you are already doing this then great job but if you are not, give it a shot. The results can be many but among the most advantageous is the opportunity to talk about your products again and again. Our dealers and their RSA's are overwhelmed by the amount of representatives that may come by on a weekly basis pitching different products and promising many things. If you think that you have shown your product to your customer already you may be right, but the chances of them remembering your product is slim given the plethora of products they saw that week. You need to continually present these styles to your dealers in order to see effective results.

But don't think this is only a benefit to you or the company, this scenario is a win-win example. You win by getting your product in front of a dealer more often which may result in increased sales for that style and your overall package. Your dealer wins because you have jogged their memory about a job they were working on or you have helped them to add value to their business with a correctly placed style. I know we have all seen the reaction from our dealers when we have helped them recall a job they were working on. This accountability helps establish a stronger relationship with you and your dealer. They will see you care about their business and this should result in an increase in sales for all parties.

So remember, plan your week, know what you want to show and walk in with samples in hand to present your products with confidence.

Have a great sales week team!

Monday, February 20, 2012

School Products

School season has arrived and we are gearing up to attack this market segment.

We sent you an outline along with the monthly newsletter for you to refer to when making school calls. When looking at these products note the styles that are on West Coast Inventory or part of our Quick Ship Essentials offering.

Here is a list of the school products as you focus on this key category for 2012:

Monday, February 13, 2012

Product Photos

A quick note, under the tabs at the top of the page you will find the "Insert Card Photos" tab. 

Click this tab to view all of the styles offered in our Comprehensive Aladdin Commercial Program.

Utilize this page for a quick reference to colors and styles when you are on the go

Thursday, February 2, 2012

This Month on Main Street - Topic???

Just a little sneak peek at the topic for February's This Month on Main Street newsletter...

Can you guess by the image above what we are going to be talking about?

Look for the newsletter early next week

Monday, January 30, 2012

Weekly Wins - January 30th, 2012

Here were the outstanding performers of "January Week 4"

Jeremiah Schutz - Sold 17 cartons of Download Tile and 240 yards of Urban Square

Noreen Holston -
Sold 4 rolls of Defender 20 and 365 yards of Checkmate

Dave Matheson - Sold 3 rolls of Alma Mater - New Stocking Position!!

Debra Jo Caudy - Sold the first 3 rolls of Tuition Prisms 26 for a large project in Alaska!!

Jeff Alexander - Sold 818 yards of Point Guard, 33 cartons of Charged Tile and 5 cartons of Energized Tile

Jim Dahl - Sold 4 rolls of Defender 20 from Seattle stock!!

Ted Kuntz - Sold 1515 yards of Filigree!! This job was with a large contract house, who says these guys won't sell Olefin. Ted also secured the adhesive and seam sealer for the job which adds 13% to the overall ticket sale. Enjoy the commission boost Ted.

Monday, January 23, 2012

On Display at Surfaces

Yes that's right SURFACES is upon us...

This year Aladdin Commercial will make a splash with our comprehensive product line and our New Modular Introductions.

We will be displaying Get Moving, Set In Motion, Go Forward and Design Medley Tile all of which bring added fashion and functionality to a blossoming product category. Your customers will be impressed with the styling and contemporary colorways.

Make sure your dealers stop by our show and see what Aladdin Commercial has to offer!





Friday, January 20, 2012

New Adhesive Offerings - Complete Package

Below you will find the entire list of our adhesive offerings. This product line has everything the commercial application could need and will help to add dollars to your average ticket.

Don't forget when selling any commercial job, no matter how small, our adhesive and seam sealers need to be included.Just like you purchase batteries for that toy, your customer needs to purchase our adhesive for their jobs.

NuBroadlok Premium Plus -
Application: Adhesive for Actionbac, Unitary, Unitary W/Actionbac, UPS, & Attached Cushion
Style# R0020
Size: 4 Gal
Spread Rate: "30-40 sq. yd. 1/8"" x 1/8"" x 1/16"" V notch"
Pallet: 48 Pails

Enpress PSA -
Application: Pressure Sensitive Releasable - Carpet Tile Adhesive
Style# R1000
Size: 4 Gal
Spread Rate: 140-160 sq. yds. - 3/8" Nap Roller
Pallet: 48 Pails

Enpress PSA -
Style# R1001
Size: 1 Gal
Spread Rate: 35-40 sq. yds. - 3/8" Nap Roller
Pallet: 144 Pails

NuSpraylok Trigger
Application: Lever for use with 22 oz. spray can
Style# RK152
Size: Each

NuSpraylok  - 
Application: Spray adhesive for Carpet Tile
Style# DK45R
Size: 6 - 22oz Cans
Spread Rate: 100-123 sq. yds. Per Case
Pallet: 130 Cases without winter pack 48 cases w/winter pack

Primecoat Primer -
Application: Only for Concrete and Plywood Sub Floors
Style# R0095
Size: 4 Gal
Spread Rate140-160 sq. yds. - 3/8" Nap Roller
Pallet: 48 Pails

SureSeal -
Application: Sealer for covering old broadloom adhesive (must be used prior to applying Enpress)
Style# R0018
Size: 4 gal
Spread Rate: 140-160 sq. yds. - 3/8" Nap Roller
Pallet: 48 Pails

EverSeal -
Application: One Coat Moisture Sealer 90%RH -- 11 pH
Style#: RK079
Size: 4 gal
Spread Rate: 140-160 sq. yds. - 3/8" Nap Roller
Pallet: 48 Pails

EverSeal -
Style# RK080
Size: 1 Gal
Spread Rate: 35-40 sq. yds. - 3/8" Nap Roller
Pallet: 144 Pails

NuBroadlok Latex Seam Sealer -
Application: For Actionbac
Style# 7702R
Size: 12 - 8oz Bottles
Spread Rate: 100 LF/Bottle
Pallet: 60 Cases

NuBroadlok Latex Seam Sealer - 
Application: For Actionbac
Style# 7030R
Size: 1 Qt Bottle (Refill)"
Spread Rate: 400 LF/Bottle
Pallet: 36 Cases 

Monday, January 16, 2012

Professional Modular Presentations

This is the first Aladdin Commercial Regional Blog. Hope you enjoy and your feedback is welcomed and much appreciated!

Sunday, January 15, 2012

Weekly Wins - January 16th, 2012

Nice work from the following TM's for their outstanding performances last week:

Mark Doty:
-Sold 280 yards of our new tile Set in Motion and he added the adhesive
-He also sold 1350 yards of Energized tile and the adhesive
-As part of our West Coast Stock program he sold 485 yards of Virtual and 150 yards of Defender 26!!

Jim Dahl:
-Sold 18 cartons of Powered Tile

Shannon Spaur:
-Sold 350 yards of Energized Tile. This is phase one of three!!

Thanks again to all the TM's listed here for your hard work and outstanding performances. 

Keep sending me those wins team, you guys are the best in the business! Have a great week!

Friday, January 13, 2012

New Aladdin Commercial Comprehensive Brochure

Introducing the new "Comprehensive Aladdin Commercial Dealer Brochure."

This awesome resource will be available to the sales staff after our local Roadshows are complete.

Inside the brochure you will find information about our yarn systems, recycling efforts, upscale styling, modular information and everything under the Aladdin Commercial banner.

Looking forward to hearing your dealer responses from our Roadshows about this new resource, they are sure to be impressed!

Tuesday, January 10, 2012

Road Map for 2012 and Beyond

Below you will find a summary of the points mentioned in the newsletter. Consider these your “Mainstreet Modus Operandi” or your “Road Map” for successful Aladdin Commercial Selling.
·         Have a plan for each sales call.
o    What do I need to address?
o    Which products will I present and why?
·         Identify “Target 15” accounts
o    Focus on growing these accounts
o    Bill them more frequently
o    Acquire inventory positions from competition
·         Have a Pricing Strategy
o    Specific pricing for each specific customer
o    Don’t mass price your Territory
o    Utilize MBP process and ensure benchmark is priced correctly
o    Promote products with “Special Price Promotions”
·         Any Commercial Activity Today?
o    That little question will stir up a lot of business
·         Develop “Product Packages” for simplified PK’s and selling
o    4 to 5 products presented on each call to each dealer
o    Focus on product categories (Modular, SDN, Graphics, Cut Pile)
·         Manage your Samples effectively
o    Reposition arch folders in key accounts to maximize sales
o    Update all displays with correct insert cards
o    Ensure display sequence is utilized for easily upgrading products
·         Know your products and the competition
o    Study your specifications
o    Know your applications with each product
o    Keep track of competitive styles and pricing to effectively combat the competition
·         Utilize your Regional Commercial Specialist
o    They are a free wealth of knowledge and experience
o    Monopolize their time and get them in front of your customers.